Kinley : Vishwaas kar

Brand: Kinley

Agency: Ogilvy

From trusting the product to trust on your lives...Kinley moves ahead in its communication.

The "Boond Boond mein Vishwaas" has matured into "Vishwaas Kar" with real life stories involving kinley, revolving around the aspect of trust.

But isn't every bottled water supposed be pure and trustworthy ??

And when a highly impulse purchase behavior dominates a category like bottled water, i doubt how much the communication will stand out!!!

Aircel

Brand: Aircel

This will be one of the latest examples of guerrilla markting in India where a Brand has made the best use of the situation and came out with one of the best "In your Face" kind of campaigns.

I really dont need to explain much and Believe that the pics will do the talking for themselves.

Just have a look!!!

I could not upload these many pics, so have tried to put them in a video file!!!

By the way, this happened at the Milan Subway in Mumbai. A few days back I was in Delhi where I came across a similar promotional hoarding by Aircel near the Minto Bridge. But the rains were yet to reach Delhi by then...so not sure if it ever came in use!!!