Kinley : Vishwaas kar

Brand: Kinley

Agency: Ogilvy

From trusting the product to trust on your lives...Kinley moves ahead in its communication.

The "Boond Boond mein Vishwaas" has matured into "Vishwaas Kar" with real life stories involving kinley, revolving around the aspect of trust.

But isn't every bottled water supposed be pure and trustworthy ??

And when a highly impulse purchase behavior dominates a category like bottled water, i doubt how much the communication will stand out!!!