When I published the last post, I was amazed at the unexpected response from 'The Hindu'.

But just a day later, I came across a set of print ads by 'The Hindu' in response to the 'TOI's' dig.

Though creative, but its like inviting the mammoth Bennett Coleman & Co. to go against you :)

But I still wonder, will such a tactic help in changing preferences ?
or is it trying to nip the problem in its bud when it comes to TOI in Chennai!!!