Brand: Maruti Swift DZire
Agency: Lowe
The sedan version of swift, DZire seems to be getting back on the corporate road map for Maruti. Once forgotten in the hype of "men are back" SX4, the Swift DZire is trying to make a comeback in the market with a new ad campaign.
The DZire was intended to replace Esteem on the roads and somehow, the ad too continues on where the last Esteem campaign left. Remember the "my esteem car" ad.
