Brand: Lead India (Times of India)
Agency: Taproot India
Its that time of the year when all you see looking outside the window would be political banners and posters!!!
And that is when initiatives like this stand out....Lead India was a success when it was initiated by the Times of India an year back and they are back with the same agenda this year too. Just that last year they picked out a leader from among the common people and this year they plan to pickout one from among the political leaders!!!
The idea is very similar to an existing concept supported by tata tea, jaagore. Have a portal and ask people to register for it. Inform them about the power of their choice and make a difference!!!
