Airtel

Brand: Airtel

Agency: Rediffusion

Airtel continues with its emotional branding campaigns with this one focusing on the "young brigade" becoming part of the Indian political drama. The creative also takes in the rural aspect just like the last few ads, cos with high penetration in the urban markets, the new growth area for Airtel is the rural market.

Airtel

Brand: Airtel

Agency: Rediffusion Y&R

Airtel commercials have since long been a perfect blend of emotions and benefits. But this one adds another dimension to airtel advertisements, trust.

Also something to be noticed is the missing celebrities which were till now a part of every Airtel campaign, be it Madhavan & Vidya Balan or for that matter SRK, Saif & Kareena. But in spite of that, it makes the right impact and delivers the message of trust perfectly.