Cadbury trying it differently this time. With most brands having a celebrity endorsing them, Cadbury choose to break the clutter by moving away from Mr Bacchan this time.
The focus remains the same with "Kuch Meetha Ho Jae" and with these recessionary times, pay day sure is a time for celebration!!!
The creative is shot in a retro feel which helps it stand out from the rest of the ads on TV.
