Cadbury trying it differently this time. With most brands having a celebrity endorsing them, Cadbury choose to break the clutter by moving away from Mr Bacchan this time.
The focus remains the same with "Kuch Meetha Ho Jae" and with these recessionary times, pay day sure is a time for celebration!!!
The creative is shot in a retro feel which helps it stand out from the rest of the ads on TV.
Something from the Horses mouth....
ReplyDeleteA friend of mine who did his internship with cadbury's tells me that this ad is meant for the tier 2 and tier 3 towns where chocolates still haven't made it to the celebratory occasions. The smaller towns give a high importance to pay day and hence the concept.
Webperfection Provide the best and Cheap SEO world Service , We are offering all type Marketing and online promotion Service by SEO Marketing professional.for more information please visit at : http://www.seointernetmarketings.com and mail us at:: info@seointernetmarketings.com.
ReplyDelete