Agency: Rediffusion
Its the season of creative advertising. After zoozoos comes eveready with this highly creative ad.
In a time when the use of batteries, especially the Zinc ones is on a decline, the ad seems to be just for re-branding purposes. Eveready has already tested waters in the FMCG domain with its products like dishwasher bars and mosquito repellents. This creative can only serve the purpose of building a stronger brand for the company but would hardly make an impact at the battery business for the company.
W-O-W!!!! I would like to know the mind behind these ads rather than just the agency. Are they both from the same mind? Amazing concept buddy! All of us have known Eveready batteries since ages, but this is a unique way of associating batteries with fun n play. Creative, no doubt!
ReplyDeleteWas just trying to google Rediffusion when I hit on this link. Check it out. Since we're talking of creativity, this one is a unique one too! :)
ReplyDeletehttp://www.rediffusiondyr.com/
they are not even from the same agency...so not the same mind behind them both!!!
ReplyDeletegood job..mindblowing concept..
ReplyDelete