Agency: Rediffusion
Its the season of creative advertising. After zoozoos comes eveready with this highly creative ad.
In a time when the use of batteries, especially the Zinc ones is on a decline, the ad seems to be just for re-branding purposes. Eveready has already tested waters in the FMCG domain with its products like dishwasher bars and mosquito repellents. This creative can only serve the purpose of building a stronger brand for the company but would hardly make an impact at the battery business for the company.
