"Definitely Male" is now "The Fastest Indian"
Pulsar has been dominating the two wheeler market with its range of bikes from 125cc to 220cc.
But since a few months back, new entrants in the market like Yamaha have scared the hell out of Bajaj. So, the ad tries to make an impact against the super bikes and boasts itself to be the fastest Indian. The metaphor "Indian" used to depict the bike is a great way to depict the indigenous nature of the bike.
