"Definitely Male" is now "The Fastest Indian"
Pulsar has been dominating the two wheeler market with its range of bikes from 125cc to 220cc.
But since a few months back, new entrants in the market like Yamaha have scared the hell out of Bajaj. So, the ad tries to make an impact against the super bikes and boasts itself to be the fastest Indian. The metaphor "Indian" used to depict the bike is a great way to depict the indigenous nature of the bike.
Yuk! I think the ad is total bakwaas! A complete turn off. As for the idea going across, to show that it was cool being "The Fastest Indian", the ad should have looked cool. But, I don't think it really meets up to its requirements.
ReplyDeleteIts one of the laziest ads i hv ever seen n i didnt expect tis for brand pulsar.rather tan focussing on the features of the bike the ad took it to a level wich totally disaccociates from the product..but i must say the jingle is gud..
ReplyDeletei am wondering if it is copy of an american advertisement, depicting a red indian and showing him as a criminal? if true, then it would not get a screening in usa.
ReplyDeletesunil kumar