Agency: Lowe Lintas
Another 'idea' to change our lives, " Walk When you talk".
Idea has been fighting the telecom battle with the bigwigs and has finally been able to create some mind space after its "What an Idea" campaign with Abhishek Bachchan. Idea has emerged as a big player in the prepaid connections segment providing good service at low cost. But staying put in the prepaid market need to be a top of mind awareness, and thus the success of "What and Idea" campaign. This one carries forward the same message with an additional theme of Walk when you talk.
Nice concept, great use of Abhishek Bachchan.
I'm sure the ad will be successful in creating further awareness and increase the recall for the brand.
Nice one! Quite on the lines of Idea ad's unique ideas. From the phone number being your identity, to using phone for education, Idea has had very unique and memorable ads. Kudos to Lowes for this one, again.
ReplyDeleteTo have pastures green in stock
ReplyDeleteMay the Copenhagen flock
Find ways to stalk
Walk when you talk
- An Idea can change the Climate