Agency: JWT
Hero Honda goes back to its old claim to fame, playing the mileage card again.
After being ousted by Bajaj as the market leader and now with the new gen super bikes of Yamaha, the only USP that Hero Honda is left with is its great mileage. So going back to the decades old tag line "Fill it- Shut it- Forget it" Hero Honda is trying to get back into the motorbike market.
The ad also is pretty similar to one for Bajaj Chetak (Ice Cream Ad).
And I wonder, a copied ad, a copied tag line....where is the creativity, where is the juice ???
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