Videocon

Brand: Videocon

old wine in a new bottle....though a wrong metaphor when used here for videocon, cos older the wine, the better its supposed to be.

Videocon has been loosing out on the market for a long time, and its old tag line "Bring home the leader" and "the Indian Multinational" have become so mundane that they hardly make a difference. Hence the re branding!!!

also this is a series of ads featuring the two characters, featuring various aspects of the brand, something inspired by the zoozoos. These characters are known as Chow Mouw!!!