Agency: Ogilvy
The bike pitted as the younger sibling to Pulsar, has suddenly toned down its positioning. Initially it was explicitly portrayed as the bike that attracts females (The Bitch Fight) but this one tones down the message, though in the end it still remains the same.
I believe the focus has shifted from the youth as was in the last advert to more of a family guy in the lower middle class, but still portrayed as an aspirational product.
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