Monday, March 2, 2009

Bajaj XCD 135cc DTSSi


Product: Bajaj XCD 135 DTSSI

Agency : O&M

The ad can be broken into two parts, the first focusing on the “Definitely Male” tagline with two sultry hot females fighting it out for a ride on the coveted bike.

The second features the “Distinctly Ahead” tagline focusing on the bike and its features ending it with a claim to fame of being the best in technology for a twin spark engine, a direct take on TVS motors.

Personally I believe that the ad is able to connect to its male audience with the bitch fight and also the sleek features of the bike!!!

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