Brand: Maruti Swift DZire
Agency: Lowe
The sedan version of swift, DZire seems to be getting back on the corporate road map for Maruti. Once forgotten in the hype of "men are back" SX4, the Swift DZire is trying to make a comeback in the market with a new ad campaign.
The DZire was intended to replace Esteem on the roads and somehow, the ad too continues on where the last Esteem campaign left. Remember the "my esteem car" ad.
I don't know if the ad gets the message across or not, but the ad is definitely a click! it's so cute! I think if the ad hits the right string, then the message also reaches sooner or later. An Ad should first be popular, even if the message isn't. It greatly enhances the chances of the product to be popular too, at least for once (unless the product is really bad and consumers get put off by it after using it! :P )
ReplyDeletewhat you are talking of is true when it comes to products with a smaller price tag or the ones trying to break the commodity shackles by differentiating themselves.
ReplyDeleteBut when it comes to a car which sometimes might involve one's lifetime of savings, i doubt if just the ad clicking can help. Yes it can definitely bring in the product to the consumers decision basket, but a purchase will definitely depend on the quality and reliability of the product and not just a good ad!!!
Ya definitely! In the end every factor matters but if it's about making an edge over other competitors in the same bracket (price bracket, in this case), then a good ad can definitely do wonders.
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