Agency: Rediffusion Y&R
Airtel commercials have since long been a perfect blend of emotions and benefits. But this one adds another dimension to airtel advertisements, trust.
Also something to be noticed is the missing celebrities which were till now a part of every Airtel campaign, be it Madhavan & Vidya Balan or for that matter SRK, Saif & Kareena. But in spite of that, it makes the right impact and delivers the message of trust perfectly.
Good stuff!! Do keep it up.
ReplyDeleteAbout this ad, i think it is a shift in advertising strategy from glamour to something like the sensitive campaigns of Hutch/Vodafone that have greater recall value too. Nowadays, since you see celebrities in too many ads. They really can't be value for money anymore.
-meesam
I am sure most of us can relate to this Ad and as an effect an emotional touch is added.
ReplyDeleteThanks Meesam....
ReplyDeleten also good to see some valuable discussions happening...something which the blog was for!!!