Agency: O&M
The brand has long been positioned as "Jo Khae, Kho Jaaye". And most of the advertising focussed on getting lost. This ad too takes forward the same premise, just adding in the idea of being considerate to the ones who eat 5 star cos they are lost!!!
Its like giving a different spin to "Jo Khae, Kho Jaaye"
Is the creative industry on strike since past 1 month???? From almost a post-per-day to no-post at all. Wassup??
ReplyDeletethe industry on stike ???
ReplyDeletewith zoozoos making an impression, how can the creative industry be on strike :)
as for the dry patch in the posts, its cos of the limited internet access that I get cos it requires huge bandwidth to upload the videos...
anyways, its just 2 more weeks to go and i assure you, it will be back :)