Bajaj XCD

Brand: Bajaj XCD

Agency: Ogilvy

The bike pitted as the younger sibling to Pulsar, has suddenly toned down its positioning. Initially it was explicitly portrayed as the bike that attracts females (The Bitch Fight) but this one tones down the message, though in the end it still remains the same.

I believe the focus has shifted from the youth as was in the last advert to more of a family guy in the lower middle class, but still portrayed as an aspirational product.

Vodafone: Happy to help

Brand: Vodafone

And I thought they were over with the pug. With the zoozoos making a long lasting impact in the minds of the consumer, going back to the pug is something which i don't understand.

The brand had come to be identified with the zoozoos, but going back to the pug might create some confusion within their minds.

This a series of ads running simultaneously on television. What impact will it create is still a point of contention.

Videocon

Brand: Videocon

old wine in a new bottle....though a wrong metaphor when used here for videocon, cos older the wine, the better its supposed to be.

Videocon has been loosing out on the market for a long time, and its old tag line "Bring home the leader" and "the Indian Multinational" have become so mundane that they hardly make a difference. Hence the re branding!!!

also this is a series of ads featuring the two characters, featuring various aspects of the brand, something inspired by the zoozoos. These characters are known as Chow Mouw!!!

Idea: Walk the Talk

Brand: Idea

Agency: Lowe Lintas

Another 'idea' to change our lives, " Walk When you talk".

Idea has been fighting the telecom battle with the bigwigs and has finally been able to create some mind space after its "What an Idea" campaign with Abhishek Bachchan. Idea has emerged as a big player in the prepaid connections segment providing good service at low cost. But staying put in the prepaid market need to be a top of mind awareness, and thus the success of "What and Idea" campaign. This one carries forward the same message with an additional theme of Walk when you talk.

Nice concept, great use of Abhishek Bachchan.

I'm sure the ad will be successful in creating further awareness and increase the recall for the brand.

Hero Honda: 25 Years of Mileage

Brand: Hero Honda

Agency: JWT

Hero Honda goes back to its old claim to fame, playing the mileage card again.

After being ousted by Bajaj as the market leader and now with the new gen super bikes of Yamaha, the only USP that Hero Honda is left with is its great mileage. So going back to the decades old tag line "Fill it- Shut it- Forget it" Hero Honda is trying to get back into the motorbike market.

The ad also is pretty similar to one for Bajaj Chetak (Ice Cream Ad).

And I wonder, a copied ad, a copied tag line....where is the creativity, where is the juice ???

Bajaj Pulsar: The Fastest Indian

Brand: Bajaj Pulsar

"Definitely Male" is now "The Fastest Indian"

Pulsar has been dominating the two wheeler market with its range of bikes from 125cc to 220cc.

But since a few months back, new entrants in the market like Yamaha have scared the hell out of Bajaj. So, the ad tries to make an impact against the super bikes and boasts itself to be the fastest Indian. The metaphor "Indian" used to depict the bike is a great way to depict the indigenous nature of the bike.