Agency: TBWA
Manoranjan ka baap is back!!!
The first edition of the league brought the nation together irrespective of geographies, ethnicity, religion or even gender. (This was one time when I could see female fans trying to understand cricket rather than just discussing the cricketers). Continuing the same idea, this year's campaign focuses on " Ek Desh, Ek Junoon".
The ad is good but the craze for cricket is something that starts only in the latter half, which could have been juiced up a bit more!!!
The second ad for the campaign takes into account the national boundaries IPL has managed to break.
In all, good ads but I feel that the craze for the game is missing. What it focuses on is what it was able to achieve, but the adrenaline is missing!!!
