Agency: TBWA
Manoranjan ka baap is back!!!
The first edition of the league brought the nation together irrespective of geographies, ethnicity, religion or even gender. (This was one time when I could see female fans trying to understand cricket rather than just discussing the cricketers). Continuing the same idea, this year's campaign focuses on " Ek Desh, Ek Junoon".
The ad is good but the craze for cricket is something that starts only in the latter half, which could have been juiced up a bit more!!!
The second ad for the campaign takes into account the national boundaries IPL has managed to break.
In all, good ads but I feel that the craze for the game is missing. What it focuses on is what it was able to achieve, but the adrenaline is missing!!!
I fully agree! the ad is very thanda!....it doesn't generate the heat when you think of "Cricket"....keeping in mind the rage and energy the game brings to ur mind! just the thought should bring excitement and energy. even the idea/concept doesn't seem gud enough!
ReplyDeleteAll in all, a down show!
I liked the first one! Hadn't seen that before writing the previous comment. :)
ReplyDelete