The ad made by McCann Erickson launches the "Open Happiness" campaign in India for Coke. The campaign started in the US in January 2009 and has now reached the sub continent. The Ad features cricketer Gautam Gambhir targeting the approaching IPL wherein the coca cola company is associated with two of the teams, Delhi Daredevils (Coke) and Kolkota Knight Riders (Sprite).
The ad touches on the idea of cricket best enjoyed in groups and shows a hangout place wherein people from all walks of life enjoy the game with coke and ends with a "Coke ke saath Dost Free".
Just a trivia, this ad was first aired during the oscars live telecast!!!
Do comment what you feel about the ad.
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