Nimbooz

Brand: 7Up

Agency: BBDO

Its summer time, so how can the cola majors not introduce something new to the market. So here comes Pepsico India’s “Nimbooz”, a packaged numbu paani created to suit the desi tastes.

With this launch, pepsico has further expanded its already broad non carbonated drinks portfolio. Pepsico has launched the drink in three size variants including a tetra pack of 200ml targeting the on the go consumers, a segment newly identified by the cola majors (remember Sprite Xpress J).

Positioned as “Ekdum Asli Indian” the advertisement tries to give a true desi feel with the wooden sqeezer and the innovative style of calling for a taxi, though I wonder where in India it works!!!