Brand: BBC World News
Agency: Lowe
Good to see some global bands advertising the desi way....as it says, some local stories have a global connection!!!
The campaign is also supported by a series of print ads. Ive put in one for you all!!!
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What's BBC upto? Is it trying to tap the market of 24-hour trash news channel?? The ad simply looks like an attempt towards that.
ReplyDeleteEither the ad is not able to get the correct message across, or if the thought is that only, then the thought is bad!!
Hmmm ...saw it for the first time on your blog and couldn't get the message till the time they showed the caption...
ReplyDeleteat least the message was through....try the latest volkswagen ad, im sure that'll be more confusing!!!
ReplyDelete@Swati: they are not going in for the 24hr slot but trying to peep into with a 1 hr show on India!!!
lets see how successful they get...
The blog and data is excellent and informative as well hufforbes
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