Wednesday, March 11, 2009

More people go with VISA



Brand: VISA

Agency: TBWA

The global campaign now reaches India. The TV advert has been well supported by print ads too.
See a sample print ad below for more


This is the first global campaign being undertaken by the company. The campaign focusses on the idea of "More people go with VISA" making it more generic for use at all geographies and demographics. Other than promoting the VISA products, the campaign will also promote the brand VISA itself.

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