Agency: Leo Burnett
First it was the "taza mango, maaza mango", then it went to the "bina guthli waala aam" and now its the "Aam ki pyass".
The latest initiative by coca cola for India's largest selling juice brand "Maaza" takes it a step beyond the usual by positioning it as the ultimate way to quench one's urge for mangoes. The ad features the lead actor denying the true natural mangoes for maaza, positioning it as something more desirable than mangoes.
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