This will be one of the latest examples of guerrilla markting in India where a Brand has made the best use of the situation and came out with one of the best "In your Face" kind of campaigns.
I really dont need to explain much and Believe that the pics will do the talking for themselves.
Just have a look!!!
I could not upload these many pics, so have tried to put them in a video file!!!
By the way, this happened at the Milan Subway in Mumbai. A few days back I was in Delhi where I came across a similar promotional hoarding by Aircel near the Minto Bridge. But the rains were yet to reach Delhi by then...so not sure if it ever came in use!!!
Interesting...
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