Agency: McCann Erickson
Is the devil really dead ???
Well as for now, it sure does seem like the devil is no more. With a series of adverts focusing on various themes of the erstwhile electronic giant, it does seem as if they have finally decided to move on without the devil. Revolving around a young couple, the series of ads seem pretty similar to what LG had done with Abhishek Bachan as the protagonist.
Onida as a brand is now considered an obsolete brand with no new technology products. But all these ads focus on, if not the latest technologies, but much advanced than what Onida is known for!!!
This kind of branding revolves around the concept of a "Silver Bullet". Advertise about the products that are way above your target group, they may not sell, but in turn help the regular products to be sold. Talking about the LCD TV may not push the sales of the LCD TV for Onida, but it surely will improve the brand image and will push the sales for its CRT TV.
Lets see if this image makeover can help revive Onida in the consumers minds.
Here are a few more adverts from the same series of ads!!!
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