Maruti Suzuki: Service Centres

Brand: Maruti Suzuki

Agency: Capital Advertising

Only a mother knows a child's problems...and only Genuine Maruti service centres know the cars problem....Nice metaphor, touches the emotional aspect, but somehow the execution is a bit misplaced and looses out the message midway the ad.

The ad comes after the famous Ladhakh Ad for Maruti service centres which was focused on the reach aspect. This one has a different objective but the message gets lost by the end of the ad.

Cadbury Dairy Milk- Aaj pehli tareekh hai

Brand: Cadbury Dairy Milk

Cadbury trying it differently this time. With most brands having a celebrity endorsing them, Cadbury choose to break the clutter by moving away from Mr Bacchan this time.

The focus remains the same with "Kuch Meetha Ho Jae" and with these recessionary times, pay day sure is a time for celebration!!!

The creative is shot in a retro feel which helps it stand out from the rest of the ads on TV.

Eveready Ultima: Gimme Red

Brand: Eveready

Agency: Rediffusion

Its the season of creative advertising. After zoozoos comes eveready with this highly creative ad.

In a time when the use of batteries, especially the Zinc ones is on a decline, the ad seems to be just for re-branding purposes. Eveready has already tested waters in the FMCG domain with its products like dishwasher bars and mosquito repellents. This creative can only serve the purpose of building a stronger brand for the company but would hardly make an impact at the battery business for the company.

Airtel

Brand: Airtel

Agency: Rediffusion

Airtel continues with its emotional branding campaigns with this one focusing on the "young brigade" becoming part of the Indian political drama. The creative also takes in the rural aspect just like the last few ads, cos with high penetration in the urban markets, the new growth area for Airtel is the rural market.

MP Tourism: The Heart of Incredible India

Brand: Madhya Pradesh Tourism

Agency: Ogilvy

Great concept, great execution!!!

theyve covered all the possible destinations in the ad and the voiceover is so catchy, one just waits for it to be aired again.

the ad is a sequel to a similar ad that was aired around an year back, but that was all animation and a voiceover. There was also a very catchy radio ad for MP tourism too around that time, which had a story to it. Seems like the agency is doing some good creative stuff here!!!

Happydent Wave: roshni ka matka

Brand: Happydent wave

Agency: McCann Erickson

this is one brand that any ad maker would have rubbed his hands off!!!

coming up with something better than the palace ad was a near impossible task. But Prasoon Joshi has done a good job with this one...though meeting up with the expectations was never possible, he has tried to continue the legend!!!

And we're back!!!

After two months of limited connectivity and bandwidth issues, its back!!!

There was a lot that has happened in the ad world in the past two months with the zoozoos stealing the show...its been a revolution in the ad fraternity and I dont think i can add anything more to what already has been said about the concept...so there would be no talk abt the zoozoos here...Though i still believe the creative team itself never would have expected it to be such a craze :)