Jo Khaaye, Kho Jaaye

Brand: 5 Star

Agency: O&M

The brand has long been positioned as "Jo Khae, Kho Jaaye". And most of the advertising focussed on getting lost. This ad too takes forward the same premise, just adding in the idea of being considerate to the ones who eat 5 star cos they are lost!!!

Its like giving a different spin to "Jo Khae, Kho Jaaye"

Congress (Political Party)

Brand: Congress (Political Party)

Agency: JWT

Its election fever....and television provides a greater reach than what those political leaders can ever achieve by their canvassing.

So why not have a TV ad!!!

Maruti Swift DZire

Brand: Maruti Swift DZire

Agency: Lowe

The sedan version of swift, DZire seems to be getting back on the corporate road map for Maruti. Once forgotten in the hype of "men are back" SX4, the Swift DZire is trying to make a comeback in the market with a new ad campaign.

The DZire was intended to replace Esteem on the roads and somehow, the ad too continues on where the last Esteem campaign left. Remember the "my esteem car" ad.

Volkswagen

Brand: Volkswagen

Now this is one ad that went complete bouncers....

I couldnt get what it wanted to convey so i treid a few friends of mine. And they were as clueless as I was.

If anybody of you gets what the ad is supposed to mean, do share!!!

BBC World News

Brand: BBC World News

Agency: Lowe

Good to see some global bands advertising the desi way....as it says, some local stories have a global connection!!!

The campaign is also supported by a series of print ads. Ive put in one for you all!!!

Maaza "Aam ki Pyass"

Brand: Maaza

Agency: Leo Burnett

First it was the "taza mango, maaza mango", then it went to the "bina guthli waala aam" and now its the "Aam ki pyass".

The latest initiative by coca cola for India's largest selling juice brand "Maaza" takes it a step beyond the usual by positioning it as the ultimate way to quench one's urge for mangoes. The ad features the lead actor denying the true natural mangoes for maaza, positioning it as something more desirable than mangoes.

Mountain Dew

Brand: Mountain Dew

Agency: JWT

the "Dar ke aage Jeet Hai" gang is back....

nothing different about this advertisement, no new positioning, a typical mountain dew ad!!!

Nimbooz

Brand: 7Up

Agency: BBDO

Its summer time, so how can the cola majors not introduce something new to the market. So here comes Pepsico India’s “Nimbooz”, a packaged numbu paani created to suit the desi tastes.

With this launch, pepsico has further expanded its already broad non carbonated drinks portfolio. Pepsico has launched the drink in three size variants including a tetra pack of 200ml targeting the on the go consumers, a segment newly identified by the cola majors (remember Sprite Xpress J).

Positioned as “Ekdum Asli Indian” the advertisement tries to give a true desi feel with the wooden sqeezer and the innovative style of calling for a taxi, though I wonder where in India it works!!!

Lead India

Brand: Lead India (Times of India)

Agency: Taproot India

Its that time of the year when all you see looking outside the window would be political banners and posters!!!

And that is when initiatives like this stand out....Lead India was a success when it was initiated by the Times of India an year back and they are back with the same agenda this year too. Just that last year they picked out a leader from among the common people and this year they plan to pickout one from among the political leaders!!!

The idea is very similar to an existing concept supported by tata tea, jaagore. Have a portal and ask people to register for it. Inform them about the power of their choice and make a difference!!!

IPL Ek Desh, Ek Junoon

Brand: IPL (SET MAX)

Agency: TBWA

Manoranjan ka baap is back!!!

The first edition of the league brought the nation together irrespective of geographies, ethnicity, religion or even gender. (This was one time when I could see female fans trying to understand cricket rather than just discussing the cricketers). Continuing the same idea, this year's campaign focuses on " Ek Desh, Ek Junoon".

The ad is good but the craze for cricket is something that starts only in the latter half, which could have been juiced up a bit more!!!

The second ad for the campaign takes into account the national boundaries IPL has managed to break.

In all, good ads but I feel that the craze for the game is missing. What it focuses on is what it was able to achieve, but the adrenaline is missing!!!

Airtel

Brand: Airtel

Agency: Rediffusion Y&R

Airtel commercials have since long been a perfect blend of emotions and benefits. But this one adds another dimension to airtel advertisements, trust.

Also something to be noticed is the missing celebrities which were till now a part of every Airtel campaign, be it Madhavan & Vidya Balan or for that matter SRK, Saif & Kareena. But in spite of that, it makes the right impact and delivers the message of trust perfectly.

Sprite Express (Delhi Metro Tunnel)

Brand: Sprite

Agency: Encyclomedia Networks

I heard about this concept almost an year back and thought it was a bit too costly to implement. But a few days back I got a call from a friend of mine in Delhi who told me about it. Ive been trying to get some detail to it and finally got some useful stuff.

As part of the outdoor campaign, the tunnel of the Delhi Metro Rail Corporation (DMRC) from Kashmere Gate to Chandni Chowk has been used for executing a transit innovation.This is an animation film split into 280 frames. As the train enters the tunnel, the ad display box in the tunnel senses the speed, acceleration and de-acceleration of the train. Microprocessors control the illumination of each box on which the ad is mounted and it is lit for a fraction of a second as the train zips by. The boxes are lit exactly when a passenger window is perfectly aligned to it.

What you see here is the complete video as seen by any passenger inside the metro rail viewing outside the window, but actually these are 280 frames of still photographs that make the complete video, something like the flip book in taare zameen par!!!

Now that's innovative marketing :)

PS: There is no audio as its just a visual advertisement!!!

Lakme

Brand: Lakme (HUL)

Agency: O&M

Summer season brings along a range of beauty products too. Lakme has been introducing a new range of sunscreens every season and this year too come out with a new "kissable" skin cream (I like the idea :P)

AXE Numberitis

Brand: AXE (HUL)

What is numberitis? 

A condition affecting women; characterized by an uncontrollable urge to give away one's mobile number to great-smelling men.

Typical AXE advertisement!!!

Frooti

Brand: Frooti

Agency: CreativeLand Asia

The mango season is back, and so are frooti and maaza wars!!!

Frooti opens up the season with a great concept of enjoying the mango drink like a kid. 

Slurp is the name!!!

Tata Indicom plug 2 surf

Brand: Tata Indicom

Location: Delhi Gurgaon Toll road

This is an OOH advert from tata indicom. The idea is to focus upon the "on the move" connectivity. Nice concept but not sure how many people would have got the idea!!!

More people go with VISA

Brand: VISA

Agency: TBWA

The global campaign now reaches India. The TV advert has been well supported by print ads too.

See a sample print ad below for more

This is the first global campaign being undertaken by the company. The campaign focusses on the idea of "More people go with VISA" making it more generic for use at all geographies and demographics. Other than promoting the VISA products, the campaign will also promote the brand VISA itself.

Nilon's

Brand: Nilon's

Agency: Mudra Communications

The ad is a take on the finger licking habits, for which we all have been scolded many times during childhood. Brings about an interesting aspect associated with pickles all across!!!

Mahindra XYLO

Brand: Mahindra XYLO

Agency: Interface Communications

The vehicle has been focussing on extra space for all and that is what this print ad is trying to portray.

An old concept already used by many car manufacturers in their print promotions and maybe that is why this promotion is getting lost within the crowd!!!

Times of India

It is written.
Destiny, believers of the world will call it. They will applaud his feat and sing his praises till inevitably another masterpiece comes along. They will discuss it and feel proud of the country they share with him. And then there are others, the ones that will just smile and celebrate quietly. Because they always knew this was how it was meant to be. For long after the arclights have dimmed and the fanfare has faded, the music will play on.

Need I say more :)

Agency: Taproot India

Bajaj XCD 135cc DTSSi

Product: Bajaj XCD 135 DTSSI

Agency : O&M

The ad can be broken into two parts, the first focusing on the “Definitely Male” tagline with two sultry hot females fighting it out for a ride on the coveted bike.

The second features the “Distinctly Ahead” tagline focusing on the bike and its features ending it with a claim to fame of being the best in technology for a twin spark engine, a direct take on TVS motors.

Personally I believe that the ad is able to connect to its male audience with the bitch fight and also the sleek features of the bike!!!

Coke ke Saath Dost

The ad made by McCann Erickson launches the "Open Happiness" campaign in India for Coke. The campaign started in the US in January 2009 and has now reached the sub continent. The Ad features cricketer Gautam Gambhir targeting the approaching IPL wherein the coca cola company is associated with two of the teams, Delhi Daredevils (Coke) and Kolkota Knight Riders (Sprite).

 

The ad touches on the idea of cricket best enjoyed in groups and shows a hangout place wherein people from all walks of life enjoy the game with coke and ends with a "Coke ke saath Dost Free".

Just a trivia, this ad was first aired during the oscars live telecast!!!

Do comment what you feel about the ad.